JMC Marketing Services one of the founders of Private Sale Partners, also provides sales and marketing support as well as the development of investment funding for the expansion of this company.  

Private Sale Partners Summary

Private Sale Partners (PSP) is a new company founded by experts in real estate and marketing.

To become the leading ‘For Sale By Owner’ (FSBO) value-added, marketing company assisting homeowners that desire to sell their own home without the assistance of a traditional real estate agent.

To establish a competitively unique and integrated hub-centric communication and marketing support system for web-savvy and non-web savvy home sellers and buyer prospects permitting them to connect with each other 24/7 and successfully complete a residential sale transaction without the services and commission associated with a real estate agent.

Sales of all homes utilizing brokers have averaged about 7-8 million transactions during the past three years. 2005 FSBO home sales represented about 12% of all U.S. residential real estate sales. Today, FSBO sales are nearly 20% or about one million homes (according to the National Association of Realtors). However, with about three million homeowners entering the FSBO market each year, about 60% of all FSBO sellers eventually transfer to a traditional real estate agent for a variety of reasons. FSBO’s are driven to sell their own home primarily by the opportunity to save up to 6% in realtor commission, which on the average median home price ($225,000 - $250,000) can save from $12,000 to $15,000. The high level of listing transfers to realtors indicates the unsophisticated level of FSBO marketing knowledge and selling skills. Further, despite nearly 80% of buyers using the internet to search for homes, only about 30% of FSBO’s use the web to market their home, with most relying on only a generic lawn sign, augmented at times with local newspaper ads.

There are dozens of local and national FSBO website-based companies (e.g. forsalebyowners.com; owners.com; FSBO.com). While some listing services are free, the overwhelming majority charge fees ranging from $200 to $900. Most provide only a web listing of the home (description, features and photos) and a lawn sign. None are focused on the total needs of the FSBO homeowner throughout the transaction process – marketing, selling, and settlement.

PSP has researched the FSBO market and identified almost every reason why a homeowner enters the FSBO market, gives up and then transfers to a traditional real estate broker to sell his home. Based on this research and the development of solutions in every area, PSP launched a competitively unique and superior value-added FSBO service offering a broad portfolio of resources designed to support all FSBO needs, including marketing knowledge, selling skills, legal services, buyer financing and insurance, home warranty insurance, settlement assistance, etc. Moreover, Private Sale Partners home selling system serves both the emerging web savvy homeowner as well as non-web enabled individual.
By entering into a JV with Realogy (Century 21, Coldwell Banker, ERA, Sotheby, and others representing over 300,000 licensed agents) PSP offers its clients who may want to move to a traditional real estate agent an opportunity to obtain 100% of their money back via a referral fee paid by the Realogy agent. PSP has filed for a systems and methods patent for its home selling system and will challenge any and all companies who replicate this business model.

There are two potential sources for PSP customers: 1) the nearly three million homeowners who decide to sell their own home every year, 2) Homeowners considering or planning on selling their home on their own, but have not yet made a decision about whether to use a traditional real estate broker or to sell it themselves. This combined market represents up to 10 million opportunities for Private Sale Partners to acquire customers

Exclusive 100% money-back guarantee, even when our sellers don’t sell their home (via transfer to Realogy partnership in return for share of closing fees.

‘Live’ Customer Sales Center agents available 7 days a week for sellers and buyers; agents answer buyer inquiries and schedule appointments.

Unique website listing with personalized and automated home visit scheduling calendar, accessible by buyers via the web or Customer Sales Center.

Unique 800# phone system screens all buyer calls at our Customer Sales Center prior to scheduling home visit appointments.

High-impact lawn sign kit with 800# (Buyers never have access to sellers personal phone number).

Free Home Appraisal offer for both buyers and sellers valued up to $500 each or $1,000 total to assist buyers as well as sellers.

175-page ‘Home Selling Training Course’, valued at $500

Systems and process patent for overall communication and appointment scheduling system.

Sub-branded suite of financing, insurance and settlement services:  Private Sale Mortgage; Private Sale Title Insurance.

Access to exclusive “members only” discounts from key service providers (PODS, ADT, Electronic Appraiser, Homes.org, ChemDry, American Home Shield Warranty and others).

Introductory pricing plans available from $38 to $98 per month (six months minimum)